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Known for being an excellent marketer, Jim knew that his website was not performing as well as his gasoline and his promotions. After viewing his traffic stats, we noticed that the average viewer looked at two pages per unique visit. Meaning, people weren't interested in the site. Knowing full well that there was already an excellent marketing plan in place, the website was redesigned, so that the viewers that came to the site, would take advantage of the Free Gas, Free Oil, and other offers. In order for potential customers to be interested in what the site was offering, the website had to produce a professional atmosphere and presentation. Once customers feel secure they are not going to be scammed, they are willing to get into a website, give their personal information and by participating, create dollars from the website.
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